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Ryūgū-jō

Ryūgū-jō

竜宮城


Ryūgū-jō came to us wanting a brand that felt bold, gritty, and high-contrast, something with attitude. We crafted a stark, iconic logo and visual identity that captured that energy. The look extended seamlessly into a minimalist app design and a sharp, statement business card to round it out.

Asian woman in a dark beanie and Black man in a denim jacket standing side by side in a moody outdoor setting, with the Ryūgū-jō logo in bold white type overlaid.
Asian woman in a dark beanie and Black man in a denim jacket standing side by side in a moody outdoor setting, with the Ryūgū-jō logo in bold white type overlaid.
Asian woman in a dark beanie and Black man in a denim jacket standing side by side in a moody outdoor setting, with the Ryūgū-jō logo in bold white type overlaid.
Moody portrait of a woman partially hidden behind a concrete pillar, with the Ryūgū-jō logo in white centered over the image.
Moody portrait of a woman partially hidden behind a concrete pillar, with the Ryūgū-jō logo in white centered over the image.
Moody portrait of a woman partially hidden behind a concrete pillar, with the Ryūgū-jō logo in white centered over the image.
Moody portrait of a woman partially hidden behind a concrete pillar, with the Ryūgū-jō logo in white centered over the image.
Moody portrait of a woman partially hidden behind a concrete pillar, with the Ryūgū-jō logo in white centered over the image.
Moody portrait of a woman partially hidden behind a concrete pillar, with the Ryūgū-jō logo in white centered over the image.

FONTS

Aa

Heading Font

Chivo

Chivo

Chivo

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Aa

Aa

Body Font

Chivo Mono

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

MISSION

MISSION

Our mission is to craft sharp, high-contrast fashion rooted in raw design and minimalist precision. Every detail, from logo to garment, is designed for those who don’t blend in but don’t need to shout. Ryūgū-jō is for the bold, the focused, the quietly defiant.

Close-up of a black coat’s shoulder featuring Ryūgū-jō logo on the left side and Japanese characters on the right, minimal and monochromatic.
Close-up of a black coat’s shoulder featuring Ryūgū-jō logo on the left side and Japanese characters on the right, minimal and monochromatic.
Close-up of a black coat’s shoulder featuring Ryūgū-jō logo on the left side and Japanese characters on the right, minimal and monochromatic.

COLOR PALETTE

FFFFFF

909194

373737

060606

D85521

Black product tag with both Ryūgū-jō logo and Japanese characters, attached to a rust-orange garment in a fashion branding shot.
Black product tag with both Ryūgū-jō logo and Japanese characters, attached to a rust-orange garment in a fashion branding shot.
Black product tag with both Ryūgū-jō logo and Japanese characters, attached to a rust-orange garment in a fashion branding shot.

VISION

VISION

Ryūgū-jō is a cult fashion label that blends ancient symbolism with modern streetwear. Built for those who move with intention and reject the mainstream, the brand aims to create a visual identity that feels mythic, iconic, and unmistakably bold.

MOOD BOARD/PHOTOGRAPHY STYLE

VOICE

VOICE

Ryūgū-jō speaks with clarity, edge, and control. It’s bold but never brash, shaped by urban grit, cultural depth, and a sense of quiet power. It doesn’t explain everything. It leaves room. It speaks in symbols as much as words, and always on its own terms.

Minimal Ryūgū-jō neck label sewn into a matte black sweatshirt on a hanger, captured in a dark retail setting.
Minimal Ryūgū-jō neck label sewn into a matte black sweatshirt on a hanger, captured in a dark retail setting.

Add Ons

Smartphone mockup displaying Ryūgū-jō’s clothing app with a female model and product details for a leather jacket, resting on a concrete surface.
Smartphone mockup displaying Ryūgū-jō’s clothing app with a female model and product details for a leather jacket, resting on a concrete surface.
Smartphone mockup displaying Ryūgū-jō’s clothing app with a female model and product details for a leather jacket, resting on a concrete surface.

Single Product Page App

Sleek Ryūgū-jō business card set—one in white with contact info and Japanese text, and one black with the logo—arranged on a sculptural black chair.
Sleek Ryūgū-jō business card set—one in white with contact info and Japanese text, and one black with the logo—arranged on a sculptural black chair.
Sleek Ryūgū-jō business card set—one in white with contact info and Japanese text, and one black with the logo—arranged on a sculptural black chair.

Business Card

Ready for your brand transformation?

Get Started

Ready for your brand transformation?

Get Started

Ready for your brand transformation?

Get Started

VOICE

Ryūgū-jō speaks with clarity, edge, and control. It’s bold but never brash, shaped by urban grit, cultural depth, and a sense of quiet power. It doesn’t explain everything. It leaves room. It speaks in symbols as much as words, and always on its own terms.

Minimal Ryūgū-jō neck label sewn into a matte black sweatshirt on a hanger, captured in a dark retail setting.
Minimal Ryūgū-jō neck label sewn into a matte black sweatshirt on a hanger, captured in a dark retail setting.