For designers, studios and the people who hire them
Get a professional design brief in minutes.
Paste a website and whatever else exists: emails, files, screenshots, half written notes. Sosai reads all of it, asks only what's still missing, and writes the brief a designer can work from.
See a finished briefFree for as many briefs as you like. No card.
- Brandemparo
- CategorySwiss online retail
- Primary audienceSwiss shoppers, 18 to 60
- GoalsLaunch a new shop nationally
- TonePremium · Trustworthy
- Campaign goalAwareness
- ChannelsPaid social
- Do's & Don'tsAll assets in DE, EN, FR, IT
- Formats
- Key message
- Run time
- Budget
Six questions left. Those are the ones Saya asks.
How it works
Three steps to a finished brief.
- 1Whoever has the material
Paste what already exists.
A website, a PDF, the email you wrote or the one you received. Nothing has to be tidy, and nothing is required.
- 2You, with Saya
Answer what's still missing.
Sosai reads everything first, so about eight of fourteen fields are filled before the first question. Saya drafts an answer whenever one won't come.
- 3Everyone involved
Send the brief out.
A link that opens without an account, or a PDF. Quotes come back against the same facts, and the work starts.
Hiring a designer? You paste your own website and answer about your own project. What you get is the document you send out for quotes.
Doing the design? Paste what your client sent and fill the gaps yourself, or send them a link and they answer under your brand.
What you get
One document, with everything a designer asks for.
Goals, audience, scope, budget, timeline, tone, the colors actually in use, and the things to avoid. The original words sit at the bottom, quoted, never rewritten.
Every line shows whether a person confirmed it or Sosai read it off the material. Read a real one.
Help me, Saya
Stuck on a question? Saya writes the first draft.
What's the one thing this has to say? What tone? Saddle stitched or perfect bound? Those are the questions that stall a brief, and it makes no difference whether a designer, a marketing lead or a founder is looking at them.
Press Help me, Saya, talk it through in two or three sentences, and you get wording built from everything it already read. It helps on every question, including budget, tone and the ones with options to pick from.
Saya drafts, you decide. Nothing enters the brief until you press the button.
Brand · Step 6 of 12
What is the one thing this has to say?
What do people say about you after they have worked with you once?
no idea really. that we deliver faster than the others i guess
That is the thing, then. Faster is a claim everyone makes, so we should say what makes it true for you.
Suggested answer
Everything ships from stock in Switzerland, so an order placed on Monday is used on Tuesday. Speed is the promise; the warehouse is the reason it holds.
Use this answerSaya proposes. Nothing reaches the brief until you press the button.
No design vocabulary
Answer in pictures, not adjectives.
Style is asked in six images. Pick one or two, and the brief writes down the professional term on your behalf. Tone comes with sample sentences you can read out loud, all saying the same thing, so the only difference you hear is the tone.
Whoever answers, the brief comes out in language a designer reads the same way you meant it. Nobody has to know the words to be understood by them.
How a form asks
Describe the desired visual style and art direction.
Which of these feels like the brand? Pick one or two.
Minimal & Bright
Playful & Vibrant
Elegant & Luxurious
Techy & Futuristic
Organic & Natural
Corporate & TrustworthyDirections, not designs. Nobody has to agree on what editorial means, because nobody is asked to say it.
Measured, not guessed
Real hex codes, not "the green from the website".
Paste a site, yours or a client's, and Sosai crawls it, screenshots it and reads the pixels. What lands in the brief is #5E7A64.
Saya is allowed to say which of those measured colors is the brand color, and it's never allowed to make one up.
One set per project type
A t-shirt never gets asked about shelf space.
Packaging asks about material and the legal text that has to fit. A pitch deck asks who's in the room.
39 project types across 10 categories, each with its own questions, read straight out of the engine.
What a t-shirt design brief asks
14 questions- Brand
- Category
- Primary audience
- Goals
- Style
- Items
- Print method
- Placement & size
- Color limits
- Garment
- Palette
- Budget
- Timeline
- Do's & Don'ts
Asked only for this kind of project
Read a finished t-shirt design briefingThese are six of 39. See every format and its questions, each with a finished brief to read.
Who it's for
Sosai works for everyone.
If you're hiring a designer
Get quotes you can actually compare.
Paste your own website and answer in plain language. Everyone you send it to reads the same facts, so the numbers that come back mean something.
- No design vocabulary needed, anywhere
- The same document every time you commission
- Pro: a job post text for marketplaces, built from your brief
If you work on your own
Send a real brief back the same afternoon.
Three voice notes and a link go in. A structured brief with their own colors comes out, before you open a design file.
- A PDF to attach to the proposal
- Their words quoted, not your paraphrase
- Pro: it goes out under your logo, not ours
If you run a studio
Stop being the questionnaire.
Send one link instead of booking a kickoff. Your client answers in their own time, and the finished brief is on your desk the next morning.
- A client link per project, and it closes itself
- White-label: your logo and color on everything they see
- One workspace for the whole team
For studios and agencies
ProLet your client do the typing, under your logo.
Send one link instead of scheduling a kickoff. They answer in their own time, on their phone, with your name and colors on the page and Saya helping them through the hard questions.
The link covers that one project, expires, closes itself when they submit, and you can pull it back. What you get is the finished brief.
Your client answers in their own time, on their own phone, under your name. You do not book a call, and you do not ask twice. The finished briefing is waiting when they are done.
Where it stops
What Sosai can't read, it tells you.
Colors come off the pixels and text is read, never invented. Anything Saya inferred stays marked as a guess until someone confirms it, and there are no generated logos, layouts or images anywhere in Sosai.
When it can't read something, it says so. A scanned PDF with no text layer, a page behind a login, a stock theme whose CSS declares colors nobody ever used: you get told, not briefed on fiction.
And it never contacts your client on its own. You decide when a link goes out.
What free covers
Free covers every brief, start to finish.
Brief as many projects as you like, finish all of them, export the PDF, share the link. No card, no expiry.
One thing is metered, and we'd rather say it here: reading your sources. Crawling a site and looking at uploads costs us money, so that runs 5 times a month and resets on the first. Finishing, editing, exporting and sharing are free forever.
Pro is about whose name is on the document, and about handing the questions to someone else.
Your plan
Free- BriefingsUnlimited
- PDF exportIncluded
- Public share linkPermanent
Resets on the 1st. Nothing else here is counted.
Free is not a trial and does not expire. No card, no time limit, and the briefing you finish today is still yours next year.
Pricing
Free to brief. Pro to deliver.
Free
Every brief, start to finish.
- Unlimited briefs, finished and shared
- Help me, Saya on every question
- The full document, on screen and as a PDF
- 5 source analyses a month
- Carries the Sosai mark
Sosai Pro
For work that leaves your studio under your own name.
Everything in Free, plus
- Your client fills the brief in, under your brand
- Your logo and color on the brief, the link and the PDF
- Unlimited source analyses
- A job post text, ready to paste into a marketplace
- Team seats for the whole studio
FAQ
Questions people ask before they start
What exactly do I get at the end?
One document: goals, audience, scope, budget, timeline, tone, the colors actually in use, and the things to avoid. The original words are quoted at the end, never rewritten.
You can share it as a link that opens without an account, or export it as a PDF. Both stay available, and you can keep editing afterwards.
Who is Sosai for, designers or their clients?
Both, and they meet in the same document. A designer or studio can fill a brief in from what a client sent, or send the client a link so they fill it in themselves.
Someone hiring a designer can use it alone: paste your own website, answer the questions, and send the result out for quotes.
How long does it take?
About five minutes for most briefs. Reading your sources takes a minute or two on its own, and you can leave the tab while it runs.
How many questions you get depends on how much your material already answered. A rich website leaves a short conversation.
Do I need an account, and does my client?
You sign in with a one time email link or with Google, so your briefs are there when you come back. There's no password.
Your client never needs an account. They read the finished brief through a share link, or fill one in through a client link, both without signing in.
Is it really free?
Yes, and it doesn't expire. You can brief as many projects as you like, finish all of them, export the PDF and share the link, without a card.
One thing is metered, because it costs us money every time: reading your sources. Crawling a site and looking at uploads runs 5 times a month and resets on the first. Writing, editing, exporting and sharing are never counted.
Is this just AI writing my brief?
No. Saya asks the questions and drafts wording when you're stuck, but it never designs and never invents a fact. Colors are measured off the page, pixel by pixel, and text is read rather than imagined.
Anything the model inferred stays marked as a guess until a person confirms it, so you always see which lines came from you and which came from your material.
Your next brief takes about five minutes.
Paste a link and see how much of it fills itself in before you type anything.
Built in Zurich. Free, no card.