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For designers, studios and the people who hire them

Get a design brief from any source.

Links, PDFs, screenshots, the email you got, half sentences. Sosai reads all of it, asks only what's missing, and writes the brief a designer can work from.

Free for every brief. No card.

See it with
Moser Bakery
Rebrand
Email“Can it look less dusty? Without losing the old feeling.”
ToneFriendly, with an old-school touch
Notes from the callsecond shop opens in March, same look for both
Why nowA second shop opens in March
Websitemoserbakery.com
Colors#8A3B2Ameasured
Text message“$6k max, I think?”
BudgetUp to $6,000
PDFmenu-2019.pdf
Carry overThe wheat mark from 1998

What you get

One brief everyone reads the same way.

Everything a designer asks before quoting, on one page. It takes the shape of the project.

Opens as a link without an account, exports as a PDF, reads on any phone. Read a real one

Show
Creative brief · Rebrand
Moser Bakery
1Asked only for a rebrand
Why nowA second shop opens in March, both need the same look
Carry overThe wheat mark from 1998
DeliverablesLogo touch-up, bags, shop sign, menu
2The project
GoalsOne look for both shops before March
AudienceNeighbors, weekend regulars, the office lunch crowd
BudgetUp to $6,000
AvoidAnything that looks like a chain
3Colors, measured off moserbakery.com
#8A3B2A
C0 M73 Y85 K51
#F5E9D3
C0 M4 Y12 K5
#D9A23F
C0 M25 Y85 K15
#2B1D16
C6 M23 Y57 K90

CMYK values are starting points for coated paper. The printer's own profile decides.

How it works

Three steps to a finished brief.

moserbakery.com
#8A3B2AC0 M73 Y85 K51
#F5E9D3C0 M4 Y12 K5
#D9A23FC0 M25 Y85 K15
#2B1D16C6 M23 Y57 K90
HeadlinesPlayfair DisplayGoogle Fonts, free to use
Body textLatoGoogle Fonts, free to use
About 8 of 14 fields filled before the first question
  • HEX for screen, CMYK for print
  • Fonts named and checked for license
  • Saya may name the brand color, never invent one
  • ✓Colors come off the pixels, and text is read, never invented.
  • ✓Anything guessed stays marked until someone confirms it.
  • ✓No generated logos, layouts or images.

One set of questions per project

A t-shirt never gets asked about shelf space.

39 project types in 10 categories, each with its own questions, read straight out of the engine.

Packaging & labelsPackaging
What it asks, among others
  1. 1Which products, and how many variants or sizes?
  2. 2What packaging formats are we designing?
  3. 3What material and finish do you have in mind?
  4. 4How will it be printed? Pick every process involved.
Read a finished packaging briefSee every format

Who it's for

Made for both sides of the brief.

Get quotes you can actually compare.

Answer in plain language. Everyone you send it to reads the same facts.

  • No design vocabulary needed
  • The same document every time you commission
  • ProA job post text for marketplaces
More for clients
“Calm, like a spa, but not boring.”
↓
StyleOrganic & Natural, Minimal & Bright

Pricing

Free to brief. Pro to deliver.

Free

Every brief, start to finish.

$0forever
  • Unlimited briefs, finished and shared
  • Help me, Saya on every question
  • The full document, on screen and as a PDF
  • 5 source analyses a month
  • Carries the Sosai mark
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Most popular

Sosai Pro

For work that leaves your studio under your own name.

$29/mo

Everything in Free, plus

  • Your client fills the brief in, under your brand
  • Your logo and color on the brief, the link and the PDF
  • Unlimited source analyses
  • A job post text, ready to paste into a marketplace
  • Team seats for the whole studio
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FAQ

Questions people ask before they start

What exactly do I get at the end?

One document: goals, audience, scope, budget, timeline, tone, the colors and type actually in use, and the things to avoid. Print projects get CMYK values next to every color. The original words are quoted at the end, never rewritten.

You can share it as a link that opens without an account, or export it as a PDF. Both stay available, and you can keep editing afterward.

Who is Sosai for, designers or their clients?

Both, and they meet in the same document. A designer or studio can fill a brief in from what a client sent, or send the client a link so they fill it in themselves.

Someone hiring a designer can use it alone: paste your own website, answer the questions, and send the result out for quotes.

How long does it take?

About five minutes for most briefs. Reading your sources takes a minute or two on its own, and you can leave the tab while it runs.

How many questions you get depends on how much your material already answered. A rich website leaves a short conversation.

Do I need an account, and does my client?

You sign in with a one time email link or with Google, so your briefs are there when you come back. There's no password.

Your client never needs an account. They read the finished brief through a share link, or fill one in through a client link, both without signing in.

Is it really free?

Yes, and it doesn't expire. You can brief as many projects as you like, finish all of them, export the PDF and share the link, without a card.

One thing is metered, because it costs us money every time: reading your sources. Crawling a site and looking at uploads runs 5 times a month and resets on the first. Writing, editing, exporting and sharing are never counted.

Is this just AI writing my brief?

No. Saya, our AI, asks the questions and drafts wording when you're stuck, but it never designs and never invents a fact. Colors are measured off the page, pixel by pixel, and text is read rather than imagined.

Anything the model inferred stays marked as not confirmed until a person confirms it. And when it can't read something, it says so: a scanned PDF with no text layer, a page behind a login, a stock theme whose CSS declares colors nobody used.

All questions and answers

Your next brief takes about five minutes.

Paste a link and see how much of it fills itself in before you type anything.

Built in Zurich. Free, no card.