The free creative briefing engine
Paste a link. Half the brief is already there.
Sosai reads your client's website, their uploads and whatever they wrote, then asks only about what is still missing. Most briefings are done in about five minutes.
Free to use, for as many projects as you like. No card.
- Brandemparo
- CategorySwiss online retail
- Primary audienceSwiss shoppers, 18 to 60
- GoalsLaunch a new shop nationally
- TonePremium · Trustworthy
- Campaign goalAwareness
- ChannelsPaid social
- Do's & Don'tsAll assets in DE, EN, FR, IT
- Formats
- Key message
- Run time
- Budget
Six questions left. Those are the ones Saya asks.
What one link does
Eight of fourteen fields, before you answer anything.
That number is from a real briefing: a Swiss retail launch, one website and the notes the client sent. Brand, category, audience, goals, tone, campaign goal, channels and the things to avoid all came out of the material itself.
Six fields stayed open. Those are the ones worth a conversation, and they are the only ones Saya asks about.
- What is the brand called?
- What does the company do?
- Who is the primary audience?
- What should this achieve?
- What tone should it strike?
- What is the campaign goal?
- Which channels does it run on?
- Anything to avoid?
- Which formats do you need?
- What is the one key message?
- How long does it run?
- What is the budget range?
- When does it have to be live?
- Who signs it off?
Eight of these were already answered by the material you submitted. Saya asks about the rest and stops.
Where the facts come from
Colours are measured, not guessed.
Sosai crawls the page, takes a full screenshot and reads the actual pixel values out of it. The model is then allowed to say which of those measured colours is the brand colour. It is never allowed to write one down.
The same rule runs through the whole engine: the machine measures, the model judges, and every field in your brief shows which of the two it came from.
Every hex comes off the pixels of the page you submitted. The model may say which one is the brand colour. It never invents the value.
Help me, Saya
Nobody has to sit and stare at the hard question.
Brand, category and audience fall out of the material. The one thing this has to say does not, and neither does the tone. Those are the fields people stare at, and a better input box has never helped anyone past them.
So on any written question there is a second option: talk it through. Saya already read their website and measured their colours, so it asks what a good kickoff meeting would ask, and it proposes wording when it has enough. Nothing reaches the brief until someone presses the button.
Brand · Step 6 of 12
What is the one thing this has to say?
What do people say about you after they have worked with you once?
no idea really. that we deliver faster than the others i guess
That is the thing, then. Faster is a claim everyone makes, so we should say what makes it true for you.
Suggested answer
Everything ships from stock in Switzerland, so an order placed on Monday is used on Tuesday. Speed is the promise; the warehouse is the reason it holds.
Use this answerSaya proposes. Nothing reaches the brief until you press the button.
The style question
Six pictures instead of six adjectives.
Every briefing is asked what the brand should look like, and it is the one question a text box makes worse. Editorial, premium, clean: each of those means something different to everyone who reads it, and the person answering is often the client rather than the designer.
So it is asked in pictures. Pick one or two directions, and the brief writes the term down on your behalf. Nobody has to know the vocabulary to be understood by it.
How a form asks
Describe the desired visual style and art direction.
Which of these feels like the brand? Pick one or two.
Minimal & Bright
Playful & Vibrant
Elegant & Luxurious
Techy & Futuristic
Organic & Natural
Corporate & TrustworthyDirections, not designs. Nobody has to agree on what editorial means, because nobody is asked to say it.
The voice question
Read how it sounds before you pick it.
How a brand speaks is a separate question from how it looks, and it used to be answered with a single word. Confident. Warm. Nobody knows what those sound like until they read one.
Tap a tone and the sample appears underneath, the same sentence in every tone so what stands out is the tone and not the content. And where their own website already speaks that way, Sosai has answered the question before it asks it.
Brand · Voice
How does the brand speak to its customers? Pick one or two, and read how they sound.
This is the best version of this product on the market. Use it for a week and you will not go back.
Every sample says the same thing in a different tone, so what stands out is the tone and not the content. Where their own website already says it, the question is answered before it is asked.
One set per kind of project
A t-shirt is not a website, so it is not asked the same things.
A packaging brief asks about shelf, material and the legal text that has to fit. A pitch deck asks who is in the room and what they should do afterwards. Neither is asked about print methods, and a t-shirt is asked about nothing else.
39 kinds of project across 10 categories, each with its own questions. These lists are read straight out of the engine, so they are what you would actually be asked.
What a t-shirt design brief asks
14 questions- Brand
- Category
- Primary audience
- Goals
- Style
- Items
- Print method
- Placement & size
- Color limits
- Garment
- Palette
- Budget
- Timeline
- Do's & Don'ts
Asked only for this kind of project
Read a finished t-shirt design briefingThese are six of 39. See every format and its questions, each with a finished briefing to read.
Saya is AI. It works for you, not instead of you.
We are not going to pretend otherwise. Saya reads what your client sent, asks what is still missing, and talks a question through when someone gets stuck on it. That is the whole job. Here is what it will not do, and these are commitments, not preferences.
It does not design.
No generated logos, no generated layouts, no generated images. Sosai produces a brief. The design is your work, and it stays your work.
It does not talk to your client without you.
You decide when a briefing link goes out and you can withdraw it again. Nothing is sent on your behalf.
It never invents a fact.
Colours are measured off the page. Text is read, not imagined. Where the model infers something, the field says so until you confirm it.
It says when it cannot read something.
A scanned PDF with no text layer gets reported as unreadable rather than guessed at. We would rather tell you than fill a gap with fiction.
What you send back
A document, not a tool invitation.
Every finished briefing gets a link your client can open without an account, a login or a download. It reads like a document, because that is what it is.
On Pro it carries your logo and your colour, and the footer signs it with your name. You publish it when you are ready and can withdraw it again at any time.
The same document either way. On Pro it carries your logo and your colour; on the free plan it carries the Sosai mark. It stays online until you withdraw it.
Where it stops
What Sosai cannot do for you.
Every tool has an edge. Ours is easier to trust if you know where it runs out, so here it is.
A scanned PDF stays unread.
Without a text layer there is nothing to read. Sosai says so and asks you to paste the key points instead of inventing them.
A login wall stops the crawler.
If the page is behind a cookie gate or a sign-in, we report it as unreadable rather than briefing you on a consent banner.
A stock theme fools the palette.
Some sites declare a full rainbow in CSS that appears nowhere on the page. When the measured colours look like a template default, Sosai flags it for you to correct.
It does not know your client.
Sosai reads what was submitted. Everything you know from the phone call is still yours to add, and every field is editable.
What the analysis can and cannot read, in full, with what to do in each case.
Who it is for
The same engine, three ways in.
Working on your own
Sound like a studio from the first message.
A client sends three voice notes and a link. You send back a structured brief with their colours in it, the same afternoon.
- A PDF you can attach to a proposal
- Written in their words, not rewritten
- Unlimited briefings free, PDF included
Commissioning the work
You know what you want, not what it is called.
Paste your own website, answer a few plain questions, and send designers something they can quote against instead of a paragraph.
- No design vocabulary anywhere
- Comparable quotes, because everyone reads the same brief
- The same document every time you commission
Working with a team
Your client fills it in, under your name.
Send one link instead of booking a kickoff. They answer in their own time, under your logo and your colour, and the finished briefing is waiting for you.
- A client link per project, and it closes itself
- White-label links: your logo and colour
- Everyone in the studio in one workspace
What free means
Free is not a trial. It is the plan.
We call ourselves the free creative briefing engine because that is the whole sentence, not the first month of one. Brief as many projects as you like, finish every one of them, export the PDF, share the link. No card, no expiry, and nothing taken away later.
One thing is metered, and we would rather say it here than let you find it: reading your sources. Crawling a site and looking at the uploads costs us money, so that runs 5 times a month and starts over on the first. Finishing, editing, exporting and sharing are never counted.
Pro is for the studio that wants its own name on the document, not for the one that wants to keep working.
Your plan
Free- BriefingsUnlimited
- PDF exportIncluded
- Public share linkPermanent
Resets on the 1st. Nothing else here is counted.
Free is not a trial and does not expire. No card, no time limit, and the briefing you finish today is still yours next year.
Pricing
Free to brief. Pro to deliver.
Free
Brief as much as you like. The whole engine, nothing held back.
- Unlimited briefings, finished and shared
- The full briefing, on screen and as a PDF
- Public share link that stays live for good
- 5 source analyses a month
- Carries the Sosai mark
Sosai Pro
For the work that leaves your studio under your own name.
- Your client fills the briefing in, under your brand
- Full white-labeling: your logo and colour
- Sources read without a monthly limit
- A job post text, ready for a marketplace form
We set out to build the most thorough creative briefing engine there is.
Not the fastest to a page of text. Plenty of tools do that, and most of them are free, because generating text is no longer difficult.
We wanted the one that actually reads what your client sent, measures what can be measured, and admits the rest. Whether we managed it is not ours to say.
Judge it by the first briefing you make. It takes about five minutes.
Built in Zurich. Free to use, no card.