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Roots

Roots

Botanical Skincare


Roots briefed us on their natural, handcrafted soap range to be simple, botanical, and refined. We delivered a minimalist identity with muted, neutral tones, hand-drawn florals, and timeless type, capturing the calm and care behind every bar finished off with a landing page.

Close-up of two women's arms—one dark-skinned and one light-skinned—pressed together with the Roots logo and tagline “Handcrafted Botanical Skincare” centered in white.
Close-up of two women's arms—one dark-skinned and one light-skinned—pressed together with the Roots logo and tagline “Handcrafted Botanical Skincare” centered in white.
Two natural soap bars—one cream and one speckled—resting on a wooden tray with the Roots logo overlaid at the center.
Two natural soap bars—one cream and one speckled—resting on a wooden tray with the Roots logo overlaid at the center.
Minimalist composition of bare intertwined branches against a beige background with the Roots logo placed prominently in white.
Minimalist composition of bare intertwined branches against a beige background with the Roots logo placed prominently in white.

FONTS

Aa

Aa

Aa

Heading Font

CONTRALTO

CONTRALTO

CONTRALTO

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Aa

Aa

Body Font

Inter

Inter

Inter

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

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MISSION

MISSION

To create consciously crafted botanical skincare that reconnects people to the grounding power of nature, through thoughtful formulations, sensory experience, and intentional design.

Elegant cream-colored soap box featuring a gold botanical illustration of chamomile and the Roots logo, styled against a soft beige background.
Elegant cream-colored soap box featuring a gold botanical illustration of chamomile and the Roots logo, styled against a soft beige background.
Elegant cream-colored soap box featuring a gold botanical illustration of chamomile and the Roots logo, styled against a soft beige background.

COLOR PALETTE

3A1C1B

8D6F57

F7F3EE

D8C3A8

D8C3A8

1C153A

Woman with long dark hair holding a pink Roots soap box labeled “Lavender,” posing against a neutral backdrop.
Woman with long dark hair holding a pink Roots soap box labeled “Lavender,” posing against a neutral backdrop.
Woman with long dark hair holding a pink Roots soap box labeled “Lavender,” posing against a neutral backdrop.

VISION

VISION

To become a trusted name in slow, natural skincare, where less is more, and every product is rooted in purity, ritual, and quiet luxury.

MOOD BOARD/PHOTOGRAPHY STYLE

VOICE

VOICE

The tone of Roots is calm, minimal, and grounded. We speak with quiet confidence, never over-explaining, never overselling. Every word is intentional, evoking natural textures, scents, and moments of pause. It’s about feeling: rooted in nature, without the preachiness.

Soft pink and sage green Roots soap box labeled “Lavender” resting on a textured concrete background, showcasing botanical branding.
Soft pink and sage green Roots soap box labeled “Lavender” resting on a textured concrete background, showcasing botanical branding.
Soft pink and sage green Roots soap box labeled “Lavender” resting on a textured concrete background, showcasing botanical branding.

Add Ons

Add Ons

Landing Page

Website banner featuring three Roots soap boxes (Lavender, Chamomile, and Chrysanthemum) on a marble block, paired with the heading “Rooted in Ritual” and brand messaging about handcrafted botanical skincare.
Website banner featuring three Roots soap boxes (Lavender, Chamomile, and Chrysanthemum) on a marble block, paired with the heading “Rooted in Ritual” and brand messaging about handcrafted botanical skincare.

Ready for your brand transformation?

Get Started

Ready for your brand transformation?

Get Started